site.btaWinners Announced in Product of the Year Competition

A cell phone subscription plan, beer, a coffee drink, yogurt and sanitary pads are among the winners in the Product of the Year Bulgarian competition this year. The seventh annual awards were conferred at a ceremony on Tuesday evening, said the organizers. The competition for the largest world award for innovations in products and services voted by consumers is held in over 45 countries worldwide.

In Bulgaria, the survey was carried out by Nielsen Bulgaria among a representative panel of 2,000 respondents following the programme’s established methodology.

The Bulgarian Product of the Year winners are:

5G ULTRA and Unlimited cell phone subscription plans

Ariana Light 500 ml

Debit Mastercard® Platinum from FiBank

HELL ENERGY COFFEE

Brey! Yogurt

Brey! Meatballs, mixed ground pork/veal, Stara Planina standard

Brey! Ayran 1.4% fat content

Brey! Cow’s white brine cheese, BDS standard

LENOR HAUTE COUTURE softener

Always Platinum

RiceUP! Brown Rice Chips